Let me start off this blog by saying this; I am going to rant a little here. Nothing bad, just get a little bit of steam out of my system.
Now, if you know me you know that I am an Apple junkie. I love Apple computers and all the gadgets that they have as well. I have the iPod, iPad, AppleTV and so on. I’m not saying that I just blindly buy an Apple product just because Steve Jobs says I should buy it. I look at each product, research it and see how it will fit in with our family’s lifestyle. Well, when the new iPhone 4 was announced I wasn’t sure if it was really something I wanted to get. In fact, at first glance I decided not to get the phone. I thought it just wasn’t worth it at this point in time.
Well, over time I looked at it more and thought it was something I wanted to get to replace my current iPhone hoping that the reception and battery life would be better. When pre-orders were being taken, I jumped in and ordered one, and that is where this whole thing begins.
Now, to my thinking, when you reserve something that means you should get a bit of priority in getting your item and not have to wait for a long period of time for the item. That is one of the reasons you call to make a reservation at a good restaurant so you don’t have to wait for a table . You arrive at your appointed time and go to your table ahead of the people who just show up hoping to get a table. Well, that is what I thought would happen today for the big release of the new iPhone. I didn’t go first thing this morning because I knew it would be a huge crowd and didn’t want to just stand and wait so, Leeann and I decided to go at about noon thinking the crowd would be down and we wouldn’t have to wait that long. Boy, were we wrong.
When I walked into the mall I saw a very long line going toward The Apple store. I thought that is the line for the people who didn’t make a reservation. So, I walked to the front door of The Apple Store and much to my surprise, that long line was for those who DID reserve the phone. I couldn’t believe how long the line was. But, it shouldn’t take long right? I mean, this is Apple after all. They put their customers first and do everything to take care of them. Well, not today.
I waited in line for 2 hours 38 minutes. That’s right, over 2 and a half hours. What I didn’t understand was, they have the phones in the store; I can activate the phone at home; they have little hand held point of sale devices, why not just go down the line and hand out the phone to those who reserved it? Makes sense doesn’t it? I mean, that would be the fastest way to serve the most customers in the shortest amount of time possible. Sounds like good customer service to me.
Apparently, Apple didn’t think this was a good idea. What Apple wanted to do is get you in the store and try to sell you any product you didn’t have; new computer, iPod, AppleTV, anything they could think of. Sorry, I already have all the items I want or need from Apple right now. Just let me get my phone and let me go on my happy way. So, after waiting in line two and half hours in line, it took another 30 minutes in the store to get everything set up and paid for.
Now, I was more than just a little mad and ticked off at the whole thing. That was until I found out how long the people who didn’t make a reservation had to wait. As I was about to go into the store, I was talking with the couple behind Leeann and I, complaining how long we had to wait when the gentleman who was next to go in from the non reservation line told me he had been in line since 6:30am. This guy had waited in line for 9 hours. 9 hours, in the mall, standing in line just to get a phone.
So, here are my thoughts on the whole thing; if you didn’t make a reservation you shouldn’t get the item the day it is released. And to Steve Jobs, we Apple fans already know what we need and what we want with the phone, we know all about AppleCare and Mobile Me. We just want to get our reserved item in a timely manor and get on with our lives. There has to be a better way to do things like this and not have to stand in line for 9 hours.
Oh, in case you want to know, I really like my new iPhone and I do think it was worth the wait, Just has to be a better way to the masses.






